That little trademark symbol up there? It means something. It means a 30-year-old commitment. It means that to us, Disruption has never been a catchphrase or trend. It’s a mindset. It’s a behavior. You don’t dabble in Disruption thinking. You embody it, day in and day out.
Disruption drives growth
Disruption is not destruction; it’s creation. It’s the antidote to incrementalism. From its outset, the Disruption® methodology has always been about business transformation, intended to help our clients become “Categories of One.”
Disruption goes wider, higher, further
Disruption works on many levels. When focused on the experience or the execution, it creates distinction and memorability. But its real superpower is in shaping long-term platforms. They are the springboards for creativity and sustained business success.
The magic of Disruption Days
In fact, Disruption dies on the vine without it. Central to the idea of challenging convention is the rejection of sameness, of the expected. A range of diverse perspectives makes that kind of thinking and acting possible.
