Emmanuel Sabbagh
Chief Strategy Officer, TBWA\Asia
Emmanuel has been recently appointed as the Chief Strategy Officer of TBWA Asia.
As a global planning director, he previously worked on global accounts such as AirBnB, Michelin and McDonald’s. His work has been multi awarded for its data-driven approach at the Effies Festival (18 Effies since 2012 including 2 Grand Prix) and its creative strategies at Cannes Lions (4 Lions).
Prior to moving to this position, he worked at TBWA\Shanghai from 2014 to 2018 as an Integrated Planning Director. He also built the Insight & Strategic division for Integer China – TBWA’s shopper marketing agency.
He started his career at OgilvyOne Paris where he led strategic guidance for American Express and Nestlé.