Executive Creative Director - TBWA\ Singapore
Gary Steele went straight from school into the industry; and hasn’t skipped a day since. His career has seen him practise his craft on three different continents over a span of 19 years. And in that time, his keen eye for classy art direction has spotted some of the world’s most celebrated logos in the bottom right hand corner of his layouts.
But the bottom right hand corner is about the only ‘rule’ Gary follows. Because what sets him apart from his peers is his burning desire to create advertising that doesn’t resemble advertising. His most awarded work falls into categories beyond the ordinary – and as he will tell you, it’s no coincidence that the same work is also his most effective.