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Peter Etheridge

Group Brand Director - TBWA\ Group Singapore

Pete joined the ad industry in 2006 after graduating from university. He cut his advertising teeth in Manchester, UK, where he gained experience in everything from fashion, to football, to financial services.


In 2013, he got sick of the famous UK weather, and made the move to Singapore to join TBWA. Pete’s worked on a variety of clients in his time here, starting on global brands like Michelin, Corona and Energizer, before heading up the Mastercard APAC digital business. Pete now leads a team who look after some of the agency’s most exciting brands in IKEA and Spotify.


Outside of work, you’ll find Pete on the tennis court, the football pitch or - let’s face it - the bar.