Head of Strategy, TBWA\Singapore
Ronnie brings 14 years of communications planning & media planning expertise to our Singapore Pirate ship, allowing us to create disruptive ideas anchored in a deep understanding of attention, media consumption and effective channel usage. He is excited at moving over to the creative side of the industry, as this has been a long term ambition for him ever since he joined the industry.
His experience spans local, regional and global strategy leadership roles covering the FMCG, Travel, Finance, Alcohol and Luxury sectors. His work has been awarded at Cannes, the Festival of Media Global, The Tangrams Effectiveness & Strategy Awards and the WARC Global Media Awards in categories ranging from Content, Strategy, Data, and Effectiveness. He has been a judge at the APAC Effie Awards since 2019, and served as a judge for the WARC Global Media Awards in 2021.
When not thinking about advertising, he spends his time playing basketball around Singapore, or contributing to the local theatre scene as an actor or director.