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How would a Bank showcase its awards in a way that means something to customers?
For over 150 years, Standard Chartered has been a force of good in banking. Guided by its brand promise of Here for good, the Bank has been committed to choosing right over easy, growing long-term relationships, raising standards and sustaining prosperity.

Over the years, the Bank had been working hard to build a position of strength and leadership in international banking within the Africa and Middle East region.

It was time to get the word out.

Instead of simply showcasing its numerous awards, Standard Chartered set out to emphasise its belief and commitment through its financial muscle to all customers in the Africa and Middle East region – by positioning itself as the No.1 Bank to power your ambitions.