"All Love is Sweet, no matter which flag you fly"
Candy brand, Sticky, wanted to get around Singapore’s laws which strictly control any public show of support for the LGBTQI+ community and bring everyone closer to a world where all types of love are celebrated.
So Sticky designed a product that was subtle enough so as not to come across as a symbol of protest, but was also compelling enough to draw people in to show support.
That product was a limited edition set of Valentine’s Day candies, made up of 9 unique candy and packaging designs, inspired by 9 LGBTQI+ flags. Each candy set led to a dedicated site that educated people about these different communities and ultimately spread the message that ‘All Love Is Sweet, no matter which flag you fly’.
So Sticky designed a product that was subtle enough so as not to come across as a symbol of protest, but was also compelling enough to draw people in to show support.
That product was a limited edition set of Valentine’s Day candies, made up of 9 unique candy and packaging designs, inspired by 9 LGBTQI+ flags. Each candy set led to a dedicated site that educated people about these different communities and ultimately spread the message that ‘All Love Is Sweet, no matter which flag you fly’.
