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Making banking brilliant with the Standard Chartered Mobile app.
As a Bank, how do you cut the culture and promote your new Digital capabilities in a context where every bank communicates their digital banking features awith no clear differentiation point?

By working from a simple insight... and stating the obvious, that most people do not enjoy Banking.

We then analysed the typical Customer pain points related to their banking experiences and compared them to how the SC Banking app and its new capabilities would actualy changed their mind and make them enjoy banking.

"Banking is now brilliant" was born.