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A reason to raise a Corona beer each and every day
TBWA\ Singapore researched and carefully crafted 365 individual graphic designs on coasters to inject meaningful moments into each day. The toolkit, in the form of a coaster calendar, delivers 365 ideas for promotions, events, or just some reasons for people to take a respite from their busy lifestyle to enjoy a real moment with their friends over a few bottles of Corona.

Each design can be adapted to various promotional tools such as social media posts, in-bar coasters, point-of-purchase displays, etc., across Corona’s 14 Asian markets.

The beauty in the campaign is its ability to adapt and be relevant to the various markets. The designs can be adapted to reflect historical significance such as ‘Raffles Founded Singapore’, reference to pop culture such as ‘Star Wars Day’, or cultural significance such as ‘Holi Day’.