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We believe a bank can make a real difference to the world, the financial system and in people's lives. In the new campaign for Standard Chartered we show how it delivers its promise of Here for Good.
Standard Chartered operates all across the world, but focuses on Asia, Africa and the Middle East. So in this new body of work we set out to show it as a bank of action, one that is prepared to call out the issues that hold back prosperity and commerce and one that acts decisively in bringing about better outcomes.

An unfolding series, this year’s campaign showcases three areas the bank is making its impact felt. We highlight the work the bank’s anti-financial crime teams plays in stopping the harmful business of wildlife trafficking. We demonstrated the stand the bank takes with clients in high risk businesses, like the breaking down of ships, in enforcing higher labour safety. We shine a light on the extending lifespans across the bank’s footprint and the need for people to prepare better. And we highlight the bank’s commitment to equalizing opportunities for women and men.

And we are just getting started, so look out for more thought provoking content coming soon.