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These days, young influencers have become celebrities in their own right and with the rising trend of over 80s glammas taking the internet by storm, what if IKEA could introduce a different brand of influencers?

One that stand for the very same thing that IKEA & EFTERTRÄDA stands for: Democratic Style for All.

With our coolest grandma, grandpa, aunties, uncles we took to various places in Singapore to do a guerrilla style shoot. Mixing their timeless style and the streetwear cool of our EFTERTRÄDA line.