IKEA EFTERTRÄDA - Style For All
These days, young influencers have become celebrities in their own right and with the rising trend of over 80s glammas taking the internet by storm, what if IKEA could introduce a different brand of influencers?
One that stand for the very same thing that IKEA & EFTERTRÄDA stands for: Democratic Style for All.
With our coolest grandma, grandpa, aunties, uncles we took to various places in Singapore to do a guerrilla style shoot. Mixing their timeless style and the streetwear cool of our EFTERTRÄDA line.
One that stand for the very same thing that IKEA & EFTERTRÄDA stands for: Democratic Style for All.
With our coolest grandma, grandpa, aunties, uncles we took to various places in Singapore to do a guerrilla style shoot. Mixing their timeless style and the streetwear cool of our EFTERTRÄDA line.
