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Follow the Singapore Girl as she demonstrates safety instructions by taking you through a panoramic journey across Singapore.
As passengers were becoming more well-travelled, they were increasingly tuning out conventional formats of safety video instructions. We had to find a way to get distracted passengers to sit up and take notice of our inflight safety message because safety is a priority at Singapore Airlines.

1.5 million passengers around the world fly on Singapore Airlines every month. We wanted to use the opportunity to tell a story about who we were as an airline and our heritage as Singapore's national airline. We brought together two of Singapore's biggest brands - Singapore Airlines and the Singapore Tourism Board - to not only deliver an important safety message in a way that cannot be ignored, but also to show the beauty and unexpectedness of Singapore to the world.

Within a day, the safety video became #1 trending topic on YouTube (Singapore). The video was also covered in various international and local media including Mashable, Metro, Travel+Leisure, Business Traveller, Jetset Times, The Straits Times, Channel News Asia, Buro247, MSN, The Jakarta Post, Kiss92FM, AsiaOne, Coconuts Singapore, DesignTaxi and Mumbrella.

Awards

2017 Creative Circle Awards | Gold | Film & TV - Cinematography

2017 Creative Circle Awards | Gold | FIlm & TV - Production/Art Direction

2017 Creative Circle Awards | Silver | Film & TV - Editing