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Stop the Drama debunks heart attack stereotypes by showing, for the first time, what they really look like.
7 in 10 Singaporeans can't tell when a heart attack is happening, thanks to the way the movie industry portrays them. Stop the Drama aims to increase the awareness of authentic heart attack symptoms by changing culture from the inside: we held a masterclass, created a movement that united writers, directors and artists, and even launched a short film competition.

Awards

2019 Marketing Loyalty & Engagement Awards | Gold | Best Use of Advocates

2019 Marketing Loyalty & Engagement Awards | Silver | Best Use of CSR

2019 Spikes Asia Awards | Bronze | Healthcare