A Flight of Feelings

We put a name to the feelings you get when you fly with Singapore Airlines.

While the world of travel was once built around vacation destinations, the travellers of today now build their plans and dreams around how they want to feel. To capture the magic of flying with Singapore Airlines, we composed a dictionary of feelings across socials – for the people who know us through emotions.

So they could see, hear and find a name for every in-flight feeling: like the giddy ‘Trolley Tingle’ whenever a galley cart rolls down the aisle, as you wonder what you’ll be having. As the brand renowned for World Class hospitality and ability to anticipate ​passengers’ needs, the answer was simple, “We know the feeling”.