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March 26, 2024

HSBC Singapore kicks off ‘Grow Your Wealth’ campaign with ‘Bread and Better’ song release and ‘Get This Bread’ content series

More than an advertising jingle or a bread-making demonstration. It is the perfect mix of entertainment and education.

March 8, 2024

‘Nobile Technology’ – StarHub introduces tech made with no input from women

“This is what technology would look like without women’s contributions – absolute nonsense. That’s because they pioneered many of the innovations we all enjoy today.”

February 16, 2024

Lens to the skies, Singapore Airlines takes creativity to 30,000 feet in new campaign by TBWA\Singapore

The film follows Julia Nimke as she makes her way to her exhibit at the Leica Gallerie in Singapore via Singapore Airlines. But she has one catch: the exhibit has not been shot.

February 5, 2024

‘Step into doors of discovery’ as KrisFlyer turns 25

A heartwarming coming-of-age film follows the journey of a young girl, who fearlessly steps through life’s different doors as she navigates the tapestry of diverse experiences.

February 4, 2024

The business of storytelling feat. Mandy Wong, President of TBWA\Singapore

Back at the turn of the millennium Mandy Wong, in difficult circumstances and in need of a career, joined the account management team at TBWA in Malaysia, little knowing that 20 years later she would be announced as President of TBWA\Singapore.

January 30, 2024

FairPrice champions the Dragon spirit this CNY

Based on a legendary story of the Great Race* from ancient Chinese mythology.

January 23, 2024

5 Minutes with Peter Khoury

Speaking to LBB, Peter discusses the driving strategies of his career navigating cultural nuances, championing creative success amidst change, and his philosophy on innovation in an industry undergoing profound transformation.

January 16, 2024

Mandai Wildlife Group selects TBWA\Singapore as new creative AOR

Mandai Wildlife Group, the steward of Singapore’s unique nature and wildlife destination – the Mandai Wildlife Reserve – has appointed TBWA\Singapore as its creative agency of record for their next phase of transformation.

January 11, 2024

TBWA\Asia boosts creative power with the appointment of Peter Khoury

TBWA\Asia announced the appointment of TBWA chief creative officer, Peter Khoury to the role of regional chief creative officer and TBWA\Singapore’s chief creative officer.

November 17, 2023

TBWA\Singapore launches ‘The Sound of Singapore Airlines: A Melodic Journey Awaits’

Singapore Airlines’ newest stop-motion animation capturing the essence of wanderlust experience and the airline’s signature melodies to evoke fond memories of travelling.

September 20, 2023

Michèle Bouquet-Kumble reframes banking brand narratives

TBWA\Singapore’s Senior Strategy Director outlines the new frontier in financial sector branding.

June 21, 2023

TBWA\Singapore ends awkwardness with humour in public education campaign for SG Enable

This film features a glimpse into interpersonal experiences faced by persons with disabilities in society – which often end in unnecessary awkwardness.

April 27, 2023

IKEA is giving away this super looong pencil to celebrate 45 years in Singapore

“Because a really long time calls for a really long pencil.”

March 23, 2023

How to Deal with Creative Cringe

Creative leaders offer advice to up-and-coming creatives on how to deal with issues around self-belief when presenting ideas to the world. Featuring our Asheen Naidu, executive creative director of TBWA\Singapore.

February 23, 2023

Singapore Airlines delights audiences with a World Class experience in its new global brand campaign

Singapore Airlines (SIA) evokes an alluring experience for its audience with its latest brand campaign ‘Welcome to World Class’, created in collaboration with TBWA\Singapore and PHD Singapore. The comprehensive campaign is shared across global and local channels from mainstream broadcast stations to digital and print, and key OOH placements in London, New York, Tokyo, and Singapore.

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