Choose Your Wild

Singapore’s city dwellers were left uninspired by the same choices, in a city renowned for urban marvels, not jungle trails.

So, we launched Asia’s first wildlife adventure park with a dynamic 360° campaign, positioning it as Singapore’s first stop for adventure. At its core was the rainforest’s multi-layered richness and the power of choice, drawing visitors across into ‘a new world’.

We crafted gamified films, immersive posters inspired by classic adventure art and an alliance of dynamic adventure brands, to invite visitors to break free from the daily grind.