Don’t Toy With Your Life
Health Promotion Board
Overview
We turned young people’s love of collectibles against them.
If vapes look like toys, we revealed what they’re really collecting – disease, addiction, and irreversible harm. The idea? Don’t Toy With Your Life: collectibles with a lethal dose of dark humour.
We reimagined anti-vape communication through the hyper-stylised aesthetics of collectible toy packaging, then subverted expectations with grotesque, satirical vape figurines like Popcorn Lungs, Diseased Heart, and Addicted Brain. The work drew audiences in, only to surprise them with the unsettling truth.
