Looong Pencil




What better way to celebrate IKEA’s 45th Anniversary in Singapore (which is a very long time) than with a very LOOONG pencil?

We transformed a simple, iconic product that all IKEA fans know and love, into a keepsake to remember this historic event for many long years to come. 

In total, 1,800 of the long-edition pencils were given out in all stores across the country. Long queues surrounded every IKEA even before opening hours and the pencils were snapped up in a matter of minutes.

It also blew up on social, with the pencil making it onto re-selling platforms.  


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A film capturing the diversity of arts in Singapore to inspire the visualisation of arts in everyday spaces and settings.