Playlists That Find You
Spotify Philippines
Overview
We matched the music to the moment to curate the perfect accompanying soundtrack for Filipino Gen Zs.
As listeners’ music choices move from being activity-based to mindset-driven, we leaned into the shift with the latest instalment of My Spotify Philippines, designed to move to Filipino Gen Zs’ beat.
The pair of brand films, ‘Umbrella‘ and ‘Laundromat‘ reflect the ‘Companion Moments’: when the right song reframes your headspace, when you need it most. Because when chivalry in the rain turns soggy, or a laundry session ‘delulus’ too close to the sun, pressing play will pick you right back up.
