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National Museum of Singapore

Reimagining Singapore with AI

Reimagining Singapore with AI

The misconception that museums are unchanging archives to history is one of the reasons why people assume history is “set in stone”, “written”, and “boring”.

Our work in the news

February 16, 2024

Lens to the skies, Singapore Airlines takes creativity to 30,000 feet in new campaign by TBWA\Singapore

The film follows Julia Nimke as she makes her way to her exhibit at the Leica Gallerie in Singapore via Singapore Airlines. But she has one catch: the exhibit has not been shot.

June 21, 2023

TBWA\Singapore ends awkwardness with humour in public education campaign for SG Enable

This film features a glimpse into interpersonal experiences faced by persons with disabilities in society – which often end in unnecessary awkwardness.

March 8, 2024

‘Nobile Technology’ – StarHub introduces tech made with no input from women

“This is what technology would look like without women’s contributions – absolute nonsense. That’s because they pioneered many of the innovations we all enjoy today.”

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