A Lens on World Class

Singapore Airlines



Unfiltered moments on board Singapore Airlines, captured by renowned photographer Julia Nimke.

Following the successful launch of Singapore Airlines’ global brand campaign ‘Welcome to World Class’ in January 2023, the award-winning airline follows up with a campaign film capturing emotions and moments at 30,000 ft.

The film follows Julia Nimke as she makes her way to her exhibit at Leica Gallerie in Singapore via Singapore Airlines.

But there’s one catch: the exhibit as not been shot.



Disrupting the category using the power of humour to turn the tables – raising the awareness of social barriers for persons with disabilities in Singapore.