UnAwkward

SG Enable

TBWA\Singapore

Overview

Disrupting the category using the power of humour to turn the tables – raising the awareness of social barriers for persons with disabilities in Singapore.

Together with SG Enable, Singapore’s first-stop for disability inclusion, the #UnAwkward campaign humorously sets out to start a movement in Singapore that reminds people that the only thing keeping us from an inclusive Singapore, is our awkwardness.

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Art Takes Over You

A series of colourful, expressive and dream-life characters that embody a range of emotions. An illustrative design which allowed Singapore Art Week 2024 to take over people through billboards, subway ads, bus wraps, pins, stickers and even paper fans.

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