UnAwkward
SG Enable
TBWA\Singapore
Overview
Disrupting the category using the power of humour to turn the tables – raising the awareness of social barriers for persons with disabilities in Singapore.
Together with SG Enable, Singapore’s first-stop for disability inclusion, the #UnAwkward campaign humorously sets out to start a movement in Singapore that reminds people that the only thing keeping us from an inclusive Singapore, is our awkwardness.