Bread and Better
HSBC Bank
Overview
Young people are skipping through complex financial jargon and traditional bank ads at record pace.
HSBC Singapore is on a mission to help young adults “Get That Bread” with the launch of its “Bread and Better” campaign. In collaboration with Warner Music and artists Gareth.T, Keung To, and Gentle Bones (Joel Tan), we borrowed the voices of Asia’s biggest stars to co-write an original song putting financial jargon to music, and inspiring the younger generation to overcome financial hurdles and achieve their dreams.
Focusing on their real stories and voices, we showed this generation that while they ‘get that bread’, HSBC is there, setting them up for their future.
Get This Bread
As part of the campaign, HSBC Singapore introduced the “Get That Bread” baking masterclass, a three-episode social content series drawing an unexpected yet delightful parallel between mastering baking and managing wealth.
Through fun, bite-sized social episodes, Gen, founder of Sourbombe Bakery, and local entrepreneur Andrea Chong, serve up tips for baking success from sourdough to croissants to bombolonis, alongside insights on building financial security with HSBC’s wealth solutions.
