It All Adds Up With Healthy365
Health Promotion Board
TBWA\Singapore
Overview
When health feels achievable, it becomes actually sustainable.
In fast-paced Singapore, health tends to take the backseat.
We needed to change the behaviour of an entire nation: getting them to move, eat and sleep better with the help of the Healthy 365 app.
Rather than asking time-starved people to overhaul their entire lives, this campaign broke healthy living down into small and achievable healthy wins. Because every win should be celebrated.