Welcome On Board
Singapore Airlines
Overview
It could have been a routine in-flight safety briefing.
We made it a story of Singapore, told by her people.
Spotlighting both Gardens by the Bay and the charm of the heartlands, we created an immersive in-flight safety briefing that celebrates the people who give Singapore its soul.
The film takes viewers through the Singapore we know and love, featuring everything from lion troupes and silat fighters in motion to aunties choreographing aqua aerobics.
Intertwined with vibrant watercolour animations and an original composition that weaves traditional motifs into modern scoring, the film welcomes viewers into the world of Singapore Airlines.
